Acura in Russia Next Year

The Honda Motor Co. already has marketing plans to sell units from their luxury brand, the Acura, in Russia. The plan is to go about with it next year. This move would be taken by Acura so attend to the needs of the market as well as to steal consumers from its rivals like the Toyota Motor Corp. and the Nissan Motor Co.

In the coming years, Honda will open more sales offices in Russia. The plan is to put it up in Russia’s major cities such as Moscow and at the St. Petersburg. As the Russian demand for luxury brands increase, most probably due to the country’s increasing economy, many consider this move by Honda a good one. The automaker plans to boost their sales in Russia. The target is to sell 100,000 units by 2010. They were able to sell 15,723 units last year but with the additional sales offices, the target is not that hard to meet. Along with these plans, Honda will push forth the introduction of Acura to Russia.

Russian demand for new vehicles scaled up to 1.8 million units sold in 2006. Experts are projecting that the figures will continue to rise annually. Some are even speculating on the possibility of having a 20 percent increase of demands in the coming years.

Last year, Toyota was able to sell 106,000 vehicles in Russia. Nissan, on the other hand, was able to sell 76,000 units. With the coming of Acura in Russia next year, the statistics are likely to change.